Faith in Action: The Journey of Rodeo Cowboy and Rancher Cole Elshere

In a world where success often seems tied to fame, fortune, or fame, stories of authentic faith and transformation remind us of what truly matters. Recently, I had the privilege of sitting down with Cole Elshere, a professional rodeo cowboy from Faith, South Dakota, whose life exemplifies how faith, perseverance, and purpose can intertwine to create a powerful testimony.

From South Dakota Roots to the Rodeo Arena

Growing up in Faith, South Dakota, Cole was introduced early to the world of rodeo through 4-H and high school competitions. His passion for saddle bronc riding blossomed, leading him to college rodeo at Gillette, Wyoming, and eventually to the professional stage. A four-time National Finals Rodeo (NFR) qualifier, Cole’s dedication to his sport is evident, but his story is about much more than rodeo titles.

Faith as the Foundation

Cole’s faith journey began in childhood, when his family transitioned to a church in Faith that truly nurtured his spiritual growth. Pastor Wayne Olsen played a pivotal role, guiding him through confirmation and youth activities that laid a solid biblical foundation. His mother's unwavering prayers and Christian example also left a lasting impact, shaping his worldview and values. 

However, like many, Cole faced seasons of drifting away from his faith during college, influenced by secular environments and the pursuits of rodeo life. Yet, God's persistent love brought him back. A defining moment came in Fort Madison, Iowa, where Cole recognized that despite reaching professional milestones, he was not truly happy. This realization prompted a renewed commitment to Christ—choosing to prioritize his relationship with God over worldly success.

The Power of Transformation

Cole’s transformation was profound. He stopped partying, started reading the Bible again, and sought to live with purpose and peace rooted in God's love. His authenticity and renewed walk with Christ opened doors for others to see the change in him. Today, he openly shares his testimony, emphasizing that no matter how far we may stray, God's invitation to return is always open.

Giving Back and Inspiring Others

Beyond rodeo, Cole channels his faith into service. He hosts youth rodeo clinics—like the annual "Bears, Broncs, Bulls, and Bibles" camp in memory of a friend—offering hope, mentorship, and gospel messages to young aspiring athletes. His heart extends to praying for leaders, encouraging others to seek God's guidance, and fostering a community where faith is central.

One of the most moving parts of our conversation was Cole’s desire to establish a Bible college with a rodeo program—a place where athletes can pursue their passions while growing spiritually. His vision reflects a deep understanding that true success includes eternal significance.

Living Out Faith Daily

Cole shared how his actions now reflect his faith—finding peace in competition and recognizing that his talents are gifts from God. His life demonstrates that faith isn’t just a Sunday activity but a daily walk, impacting how we live, work, and love others.

Words of Wisdom for Young Aspiring Athletes

To young people dreaming of rodeo careers, Cole emphasizes balancing passion with purpose. "Rodeo is the best sport out there," he says, "but it’s not worth trading your life or your family for." His advice is clear: love what you do, give it your all, but remember life beyond the arena—where relationships and faith matter most.

Call to Prayer and Action

Our conversation concluded with Cole emphasizing the importance of praying for leaders—church, government, and community—and being bold in sharing faith. His story is a testament to how God uses our experiences, struggles, and successes to serve His greater purpose.
In Closing

Cole Elshere’s life is a compelling reminder that faith can transform us from within. His journey from a young boy in Faith, South Dakota, to a professional rodeo athlete and faithful servant exemplifies how trusting in God’s plan can lead to a life full of purpose, peace, and impact.

If you’re inspired by Cole’s story, remember: no matter where you are in your journey, God's love and grace are always available. His plans for you are greater than anything you could imagine.

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